in terms of hypothetic
situation that Ritz’s positioning to the Korean Hotel market !
2. Let’s identify all the major players inHotel market .
Top Class : Cho-Sun, Shilla, Hayatt, Hilton, Ambassador
High Class : Holiday-In, Olympic-Parktel, etc.
Low Class : General Sightseeing Hotel,
Business Hotel (low price)
Except for that, there’re some other
hotel is not Hyatt hotel only but consists of 4 different types of hotel and resorts. They are the Grand Hyatt, Park Hyatt, Hyatt Regency, and Hyatt resorts and spas. The Hyatt offers today’s travelers over 735 hotels and resorts in more than 44 countries.
[ Hyatt’s Marketing Strategy ]
Today, Hyatt specializes in deluxe hotels with meeting facilities and special services for the business t
hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
4. WT strategy
(1) 'Worn-out room facilities' and 'Lack awareness of Echo'
To avoid 'Worn-out room facilities'(one of weakness) and 'Lack awareness of Echo'(one of treats), remodel Commodore's facilities Eco-friendly. For example, there are theme night light which use so
HotelInformation System nowadays consist four major parts; Front Office System which takes charge for general operation related to customer and accommodation, Back Office System which manages general business analysis, Point-of-Sales System which deals with processes done in sales points and Interface System which provides general operation environment.
- a. Front Office System
Front Office i
strategies
Company development programmes require both internal and external organization and, in particular, will be affected by:
• company objectives, resources and stage of expansion
• availability of finance and the opportunity cost of capital
• availability of suitable sites
Internal company organization generally involves the stages shown in Figure 3.1.
HOTEL. Hotel is considered to be the core unit of the service industry. The point of hotelin terms of post-capitalism is that it makes a profit by offering goods and rather immaterial services. This is the main reason why tourism is referred to as an industry without a chimney. Our team considers it is worthwhile enough to reach forhotel as an essential component of contemporary service industr
Hotel & In-Flight Sales
Fleet 124(As of Mar.31.2009
Route Domestic 13cities
International 38 countries 103 cities
Total 39 countries 118 cities
2. Business Structure
Business Review (As of 2008)
Types of business Business sectors Revenue Share
Air Transportation Passenger, Cargo, Maintenance service, Training service, building lease etc 97,471 95%
Other Business Aerospace, Catering,
알려진 Mandarin Oriental, Regent International, Peninsula Group)
◆ 1983년 SLA는 Westin 계약 만료 후 직접 경영
- Shangri-La International Hotel Management Ltd(SLIM) 구성
◆ Shangri-La Hotel 독립적으로 운영 ⇒ SLIM 서비스 질 영속성 유지위해 guidelines과 standards 제공
◆ Island Shangri-La 아시아 태평양 처음으로 ISO 14001 인증서 받음
- Children tuition support : it consists of all educational fees during middle, high school and college
- Hospital fee support: total amount of health insurance fee for employee and a half for immediate family
- Car discount: Hyundai Motors Car discount depending on the working periods
- Four seasons resort: usable domestic condo and hotelin free or a half price through partnership
- Resid
in 1928, it is located in Avenue George V, Paris, France, and has 245 guest rooms, award-winning restaurants, private gardens, and expensive common areas.
In December 1996, Kingdom Holding Company, the investment company controlled by HRH Prince Al-Waleed Bin Talal Bin Abdulaziz al Saud purchased the hotelfor $170 million. In November 1997, Four Seasons agreed to manage the hotel. In December 1